Suby may be the world’s strongest proponent of clickbait but he does have a skill for it. What he gives in this book are suggestions that will have your potential customer have trust in you. It is essentially:
- Target potential customers who are not looking to buy right now as well
- Fully understand potential customers reservations (Halo technique)
- Educate their fears and needs with this knowledge (Give a HVCO)
- Give the brilliant offer that will challenge you to work your best (Godfather offer)
- Call/Contact them and be like a doctor — listen and then prescribe your solution/service
The book gives specifics on......
